Demonstrating best in practice

Following an independent review by Visit Britain's Visitor Attraction Quality Assessment Scheme (VAQAS), Clickfire's new look Exbury Gardens website was deemed to demonstrate "best in practice". The report went on to state that Clickfire had "used the medium to its maximum effectiveness to market the Gardens... using many innovative features that make the website exemplary... and easy to navigate despite its comprehensive content." And as if that wasn't praise enough, reference was also made to Exbury's new e-newsletter: "This was an excellent communication, very effectively drawing to potential visitors the topical highlights."

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Twitter, tweets and hashtags

The twitter phenomenon has well and truly hit. It’s estimated to be the 3rd most used social networking site closely followed by Facebook. If you haven’t jumped on the band wagon already you may be wondering whether you should and if so how.

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